10 New Rules of Sales and Marketing
What has changed in the turn of the century? A recent presentation by Mike Lipkin highlighted his ten new rules of sales and marketing. This was given in the context of a sales meeting so the...
View ArticleCampaign Analysis
Which party was the better marketer? It has been a week since the election and the results been sliced and diced a myriad of ways looking for insights as to why the results turned out the way they did....
View ArticleConnecting a Consumer Centric Platform
What does it take to satisfy consumers? Thanks to the smartphone and digital interactions, shopping today is often completely different than the systems we deployed in the past. Retail Systems...
View ArticleStreet Address vs. Facebook Profile
Which would you rather have a consumer provide? In the review of a web site, we asked the typical question: Which elements lead to a purchase? The category is lifestyle - pure and simple; consumers...
View ArticleBlack Friday Notes
With less than 48 hours to go what is it with Black Friday anyway? Recent research explains why we like Black Friday; it is biological. Coupons relax us, make us happy. They release a hormone...
View ArticleThe Making of Small Business Saturday
How did the day between Black Friday and Cyber Monday come about? Drew Neisser, CEO of Renegade published a two-part interview with Scott Krugman, Director of Communications at American Express about...
View ArticleThe Path from Black Friday to Cyber Monday
How did the weekend stack up? A collection of factoids, stats, benchmarks and insights on the recent shopping weekend - estimated at around $59 billion or 10% of the holiday retail season. First, it...
View Article2013 Trend Season Has Begun
What's on the horizon? 'Tis the season to start publishing trends for next year. The first set is from trendwatching, a global trend spotting organization. Three of note: Data Myning: the reversal of...
View ArticleApplying Big Data Philosophy To Silos
Can we use big data architecture to solve big company problems? One of the most significant challenges to overcome in any organization is silos - those technological, political and budget-driven...
View ArticlePlaying Poker with Big Data
Is finding insights a skill or just luck? In Forbes' "Big Data News of the Week" several points were raised about the insights side of the equation. Machine learning requires a human touch. We can't...
View Article3 Levels of Identification: Consumer, Segment, Context
How do we move along the touch points of a consumer's journey? Media fragmentation and interactive touch points results in media plans that probably look more like a 3D chess board than Candy Land....
View ArticleThe Rise of Native Advertising
Will something replace display ads? As click thru rates for display ads continue to slide into the abyss - now estimated at less than 0.2% - advertisers and publishers are looking for alternative ways...
View ArticleMismatching Brand and Expectations
What if your stucco repairman drove a BMW? We recently had some work done on our house to fix some cracks and chinks in stucco. The crew did a good job, communicated well and earned a strong review on...
View ArticleUsing Social Input for Marketing Decisions
Should likes result in price cuts? The impact of social media on commerce may be in consumer feedback rather than direct commerce. A recent article in the Chicago Tribune outlined a number of...
View ArticleMarketing in 2013
What does the future hold for marketers? The season for highlighting consumer trends for 2012 has come to a close. Firms like JWT Intelligence, Trendwatching and Global Trends identified a number of...
View ArticleMarketing with the Five Senses
Can a smartphone smell or feel? Each year IBM posts the annual"5 in 5" - trends that their analysts see occurring in the next several years. The question of interest: how will the five senses be...
View Article7 Traits of Data Driven Marketers
How do you know a marketing organization is data driven? The CMO talks about hypotheses not just strategies, freeing you to test them. Creative briefs and manifestos are equal part aspiration and...
View ArticleBlog Post Number 500
What I have I learned by writing this blog? This is the 500th post I've written since late 2006. So, I thought I'd interview myself and see what I have to say. Why did you start a blog? At the time...
View ArticleMigrating from Beliefs to Hypotheses
Is there a difference, and does it matter?A recent set of conversations about how various marketing campaigns were performing all included the phrase: "I believe". I believe the drop in acquisitions is...
View ArticleImplications of Being Digital
What do we have to do to be 'digital'? Some quotes and comments that reflect the changing face of marketing: "You can't think or strategize to perfection." BCG "What do people hate about doing business...
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